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Let’s Talk about Pricing – Aisle Petals II

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Did you do your homework yesterday? Did you calculate out what you’d charge for this aisle petal design?

Lush aisle petals on The Broadmoor, designed by Cori Cook

Here are a few more angles on the aisle …

Lush aisle petals on The Broadmoor, designed by Cori Cook

(8) 25-stem bunches of roses = 200 Stems of Roses

Cori was able to pre-order and confirm a discounted price for these roses. (Remember what we said yesterday, getting discounted prices can be tricky so be very careful with this approach. Cori was able to secure a discount price and opted to pass on that savings to her clients.)
200 Roses x $2.00 per stem Retail = $400.00
Labor 30% = $115.50
Setup – 2 People x $50.00 Per Hour x 1 Hour = $100.00
Strike – 2 People x $50.00 Per Hour x 1 Hour = $100.00
Final Price = $725.00 (Round up to a ‘whole number’)

Now most people who did answer us yesterday stated they would charge $800-$1,500 for this aisle petal treatment.
Let’s do the math:
200 Roses x $4.00 per stem Retail = $800.00
Labor 30% = $240.00
Setup – 2 People = $100.00
Strike – 2 People = $100.00
Final Price = $1240.00 (Round up or down to a ‘whole number’, I’d probably go to $1,200.00 or $1,250.00)

Huge Thank You to Cori Cook Floral Design for working with us on this project!
PS – did you all see those gorgeous floral arrangements at the front and back of the aisle?! g.o.r.g.e.o.u.s


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