Curcuma is coming on strong in the North American Market. I’m seeing it posted more and more online from the various flower wholesalers and thought it would be fun to take a closer look at this flower. I surfed online for inspirational photos and found that it’s currently used mostly in Europe and South America as you’ll see below. I have a feeling that within a year we’ll be seeing this cool flower in more American & Canadian Floral Designs!

Designed by Flor & Forma, Brazil

Designed by Flor & Forma, Brazil

Designed by France Fleurs

Designed by Quatre Coeur, NYC

Designed by Scotti Verde Design, Italy
I spoke with Susan of Hilverda De Boer about the Care and Handling of Curcuma and these are her instructions:
When the Curcuma arrive at your shop hydrate them in a solution of warm water and commercial floral preservative / floral food for two hours before storage or usage.
Curcuma are Chill sensitive, do not place in a cooler. Ideal storage temperature 55 to 70 F
Year Round Availability – Prime season April to September (Prices off season are expected to be higher).
Hilverda De Boer offers quite a few color varieties as you can see here:

Curcuma – Siam Snow White