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Considering Perceived Value

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The business of floristry, discussing clients perceived value of various floral arrangements.
In recent wedding seasons I have noticed an evolution to the creation of floral arrangements, especially of table centerpieces, to be flowers only and no foliage. It is a clean, modern, and fabulous look, no doubt about that! But it does beg the question– are florists charging enough for “flower only” arrangements?
For this important discussion and consideration, I have created two floral arrangements using the same flowers, the first arrangement will have foliage added and the second will not.
Included in the download is an 8 page PDF with images comparing the 2 arrangements and a full price break down for each arrangement, plus their measurements.
Click here to view our educational page.

 

 

 

 

 

 

 

 


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